Experiential Space: How It Affects the Brand
Consumer needs and tendencies change, and marketing strategies change with it. However, one thing that remains constant is the consumer's need for amazing experiences. Those experiences are often tailored by extraordinary spaces. We talked to Hyundai head of Space Innovation VP Cornelia Schneider about the path ahead for experiential spaces.06/13/2019 Hyundai Motor Company Homepage Link
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Hyundai Motor Company aspires to be more than just a driving partner.
It hopes to be together with consumers as a life companion.