Let's Win This Together: A Warm Message from Hyundai Motor Company
Hyundai Motor Company is offering a helping hand to overcome the COVID-19 Pandemics and return to daily life - and for this, the automaker recently released a video clip to promote a message of support, and hope.
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Now the whole world is suffering than ever because of the COVID-19 pandemic; the unprecedented pandemic indeed changed our lives in so many ways. After the pandemic, we had to keep social distancing for each other's safety, and that stopped a certain part of our daily lives. Nonetheless, people across the world are trying to continue their lives; they are all fighting this without giving up hope.
As a global automaker with a vision called Progress for Humanity, Hyundai is offering help to people from many different fields, including the medical sector, in order for all of us to overcome these difficulties. Furthermore, the company is continuing activities such as Creating Shared Values (CSV) for a better future, including sustainable activities and education for future generations. Recently, the company tried to make a difference with a message of hope and support through a video clip.
The animated movie is titled 'I will, We will'.
The newly released video begins with a paper cup on the floor. The paper cup is attached to a blue thread. Soon, a man passing by picks up the paper cup that was swaying in the breeze, and he says "I will" to the paper cup phone. Then the blue thread starts moving as if it delivers his message.
The intro shows Hyundai's willingness to overcome the pandemic, and also the company's identity as a mobility company.
The man talks again. "I bravely come through this." From his soft yet determined voice, his willingness to overcome the difficulties caused by the COVID-19 stands out. The blue thread makes the word 'Will' on the screen, emphasizing what is in his mind, and the man appears again in a car behind the letter.
The video was produced to promote a positive message of hope even in the darkest time of the pandemics.
The man's car goes on, as the blue thread of the paper cup becomes the road. Behind the car is a sign that reads DRIVETHRU, and the car arrives at a tent that appears to be its destination. It is a drive-through testing clinic where people can be checked up for virus infection more safely and quickly. The rapid increase in the number of confirmed cases around the world has led to the urgent need for effective drive-through testing clinics for the safety of both clinicians and patients.
The healthcare workers who take care of patients firsthand are true heroes.
In response, Hyundai helped build and operate drive-through testing clinics in several countries. The automaker also provided diagnostic kits and protective equipment for healthcare workers. In Brazil, for instance, employees produced acrylic protective masks instead of manufacturing cars. The company also provided various kinds of medical supplies that have been scarce everywhere, including ventilators, emergency supply kits, and ambulances.
Employees working for Hyundai donated blood to help people who were suffering from diseases including COVID-19.
A helping hand did not stop there; there were many hospitals around the world that had difficulty in providing blood due to the drastically increased number of confirmed cases and the patients in critical condition. To solve the problem, Employees of Hyundai stepped up and rolled their sleeves. The blood collected through a series of group donation was useful not only for the COVID-19 patients but also for other regular patients.
Helping the healthcare workers commute safely has made their families feel safe as well.
Now the blue thread approaches a woman who was sitting on a bench, and shows her and her family saying hi to each other. In European countries and Russia, as the crisis lasts and causes problems in securing the safety of healthcare workers to commute, Hyundai has supported vehicles exclusively for them.
Hyundai believes that if all of us stick together, we would be able to overcome anything that happens to us.
Although the situation still lasts, the pandemic did not stop Hyundai. This is because although a 'post-COVID-19-world' is estimated to change people's lives in so many ways, the company's philosophy of Creating Shared Value remains unchanged. Hyundai is actively working on helping people in five different sectors: eco-friendly industry, mobile innovation, traffic safety, growth in a future generation, and cooperation in communities.
Through Driving Plus, Hyundai helps those who need to overcome the fear of driving and supports their recovery.
Now the blue thread leads to the orange thread. The following video shows a woman sitting in a coffee shop with a sour look. Then she says, "we will step out into the world," as she takes the wheel and heads somewhere with a happy face. It turns out that she has been unable to drive because of the trauma caused by the car accident. However, thanks to Hyundai's "Driving Plus" safety education program, she can travel around the world again.
Driving Plus provides simulated experience through a number of types of virtual reality showing frequent traffic accidents and major safety features. Various situations can occur while driving, such as the sudden appearance of vehicles, jaywalking at bus stops, sudden lane change, or objects falling from vehicles. Through the traffic safety education program using simulators, Hyundai is helping drivers recover from their trauma so that they can take the wheel again.
Hyundai created the Ioniq Forest for the Longest Run runners who run for a greener environment.
The scene now turns into a forest, showing two people jogging together happily. Behind them sits the Ioniq Forest, which Hyundai has been creating for five years to protect the environment; the company has been planting zelkova, oak, and pine trees to reduce fine dust in the air at Incheon's metropolitan landfill for five years since 2016.
For this Ioniq Forest project, forest experts and the Longest Run participants together planted about 23,000 trees by the end of this year, reducing 138,775 kilograms of carbon dioxide every year. In addition, through the Ioniq Forest Class campaign, the automaker is distributing air purification plants to remove fine dust and harmful substances from classrooms for growing children.
Through the World Heritage Preservation Project, the company is trying to improve tourism infrastructure, introduce eco-friendly mobility, and revitalize the local community.
Hyundai's effort to preserve values expands abroad. The orange thread changes the scene into a desert, showing a mysterious historical site; yes, the place is called Petra, an ancient city in Jordan designated as a UNESCO World Heritage Site. In 2018, Hyundai chose Petra World Heritage Site to preserve, as a part of its effort to prevent the destruction of such archeological sites, which is becoming more serious every year.
In cooperation with the Jordanian Tourism Organization (PDTRA) and UNESCO, Hyundai has improved the tourism infrastructure in Petra one by one to enable eco-friendly yet convenient tour. First of all, it has newly reinstalled facilities such as tourist information signs and free Wi-Fi. They also developed a smartphone application for tourist information and 3D miniatures. Last year, they provided two eco-friendly electric shuttles for the ones who wish to look around the entire city of Petra, contributing to the environment of the world heritage sites at the same time.
Hyundai is making efforts to improve education for children.
The orange thread becomes a book with wheels, getting to a young child. It is a mobile library for children that Hyundai is operating for the future generation. The mobile library for children began in Indonesia to take care of children who are left unattended after school and provide them with suitable educational infrastructure, in a village near the factory sites.
Hyundai aimed to provide mobile classrooms to children who live in the area with and no public libraries and whose school classrooms are in poor condition. The company remodeled their vehicles to make mobile libraries and worked with the department of education of the local government to get books donated. They also provided children with facilities for utilizing video as an educational tool. Mobile libraries for children pay regular visits to nearby communities to help educate children, and they plan to gradually expand their coverage in the future.
Hyundai continues to make efforts to create shared values for a sustainable society.
The animated movie finishes with the slogan "I will, We will." It signifies everyone's willingness to overcome the crisis that the COVID-19 has created and to return to their ordinary and happy life. As a global company, Hyundai will fulfill its social responsibilities and continue its efforts for the environment, mobility industry, future generation education, and local communities.
