<html><head><meta name="GENERATOR" content="TAGFREE Active Designer"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><title></title></head><body><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;">- Hyundai Motor presents its vision for future mobility with autonomous test drives at CES 2017</span><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">- Autonomous IONIQ concepts demonstrate self-driving technology in Las Vegas as part of ongoing advanced trials in urban environments</span><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">- Visitors invited to experience autonomous driving through immersive virtual reality simulators at Hyundai Motor booth</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><br></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><strong>Jan. 4, 2016</strong> - Hyundai Motor has unveiled a suite of interactive demonstrations at the 2017 Consumer Electronics Show (CES) in Las Vegas as the company presents its vision for future mobility. Advanced autonomous IONIQ models will operate on the surrounding roads, while at the Hyundai Motor booth immersive virtual reality will capture the company’s future vision for visitors.</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><br></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;">Autonomous IONIQ models will navigate a series of test routes in the boulevards around CES, using the very latest LiDAR technology (a laser and radar-based detection system) to identify the precise position of surrounding vehicles and objects to navigate the urban landscape safely. At the Hyundai Motor CES booth, </span><span style="color: rgb(128, 128, 128); font-family: 돋움;">Virtual Reality (VR) simulators provide visitors with an immersive experience demonstrating how autonomous driving will bring greater convenience and safety to Hyundai customers.</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><br></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;">Moving forward with the use of LiDAR technology, Hyundai Motor has hidden the hardware behind the autonomous IONIQ’s front bumper rather than using the typical roof-mounted approach, retaining the new car’s sleek design. The car’s advanced self-driving systems are kept as simple as possible by integrating </span><span style="color: rgb(128, 128, 128); font-family: 돋움;">existing functions from the production model, including the Smart Cruise Control system’s forward-facing radar and Lane Keeping Assist cameras.</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><br></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;">The system also uses a GPS antenna to search for a location of each vehicle and high-definition mapping software delivers pinpoint accuracy for location, road gradient and curvature, plus lane width and indication data. In addition, a Blind Spot Detection radar ensures that even simple lane changes are executed safely.</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><br></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;">Hyundai Motor’s latest technology allows the cars to navigate the most challenging situations safely, including high levels of pedestrian traffic, stop lights and signs, road construction and road blocks, speed bumps, dogs, small children and even intersections without traffic signals. Through extensive testing in urban environments Hyundai Motor is continuing to develop and refine its self-driving technologies with the goal of using less computing power, resulting in a low-cost platform that the typical consumer can afford.</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><br><span style="color: rgb(128, 128, 128); font-family: 돋움;"><strong>Hyundai Motor Company</strong></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><br></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;">Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven </span><span style="color: rgb(128, 128, 128); font-family: 돋움;">design & technical centers worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced </span><span style="color: rgb(128, 128, 128); font-family: 돋움;">hydrogen-powered vehicle, Tucson Fuel Cell and IONIQ, the world’s first model with three electrified powertrains.</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;"><br></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움;">More information about Hyundai Motor and its products can be found at:</span><br><a href="http://worldwide.hyundai.com"><span style="color: rgb(128, 128, 128); font-family: 돋움;">http://worldwide.hyundai.com</span></a><span style="color: rgb(128, 128, 128); font-family: 돋움;"> or </span><a href="http://globalpr.hyundai.com/"><span style="color: rgb(128, 128, 128); font-family: 돋움;">http://globalpr.hyundai.com/</span></a></p><span style="color: rgb(128, 128, 128); font-family: 돋움;"></span></body></html>