<html><head><meta name="GENERATOR" content="TAGFREE Active Designer"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><title></title></head><body><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><strong><span style="color: rgb(128, 128, 128); font-family: 돋움;">- The New Generation Santa Fe is an elegant SUV with class-leading roominess </span><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">- Hyundai Motor’s D-SUV connects with the new SUV family appearance and features an expressive and powerful front<strong><span style="color: rgb(128, 128, 128); font-family: 돋움;"><strong><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">- Innovative safety features underline Hyundai Motor’s approach to making advanced technology more accessible<strong><span style="color: rgb(128, 128, 128); font-family: 돋움;"></span></strong></span></strong></span></strong></span></strong></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><br><strong><span style="color: rgb(128, 128, 128); font-family: 돋움;">SEOUL, Feb. 6, 2018 -</span></strong><span style="color: rgb(128, 128, 128); font-family: 돋움;"> Hyundai Motor unveils its first images of the New Generation Santa Fe which will celebrate its world premiere in <span style="color: rgb(128, 128, 128); font-family: 돋움;">February 2018. The company’s largest passenger car, it represents Hyundai’s strong SUV heritage and continues its global success <span style="color: rgb(128, 128, 128); font-family: 돋움;">story. The fourth generation Santa Fe is a powerful, premium-designed SUV with class-leading roominess.</span></span></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">The Santa Fe displays a modern and elegant appearance complemented by eye-catching twin headlights and the Cascading Grille, Hyundai’s <span style="color: rgb(128, 128, 128); font-family: 돋움;">SUV-family identity. The exterior design is characterized by a powerful wide stance and an athletic, bold look. It features refined <span style="color: rgb(128, 128, 128); font-family: 돋움;">lines that reinforce the car’s status at the top of Hyundai’s SUV line-up. The Santa Fe interior design combines premium quality with <span style="color: rgb(128, 128, 128); font-family: 돋움;">a horizontal and roomy layout and enhanced visibility. </span></span></span></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">Its exterior dimensions make the New Generation Santa Fe appear even more prominent. With a length of 4,770 mm, a width of 1,890 mm and <span style="color: rgb(128, 128, 128); font-family: 돋움;">a longer wheelbase, it also provides more comfort for its passengers.</span></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">Hyundai truly cares about the customer’s well-being and offers best-in-class safety features. </span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">As part of its SmartSense technology, the Santa Fe offers a comprehensive package of Hyundai’s latest active safety features, making <span style="color: rgb(128, 128, 128); font-family: 돋움;">advanced technology affordable. Rear Cross-Traffic Collision-Avoidance Assist is a Hyundai first. When reversing out of areas with low <span style="color: rgb(128, 128, 128); font-family: 돋움;">visibility, the system not only warns the driver if vehicles approach from the side-it also applies the brakes automatically. The <span style="color: rgb(128, 128, 128); font-family: 돋움;">Safety Exit Assist prevents accidents when vehicles approach from behind by temporarily locking the doors, so that passengers will exit <span style="color: rgb(128, 128, 128); font-family: 돋움;">the car safely.</span></span></span></span></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><br><span style="color: rgb(128, 128, 128); font-family: 돋움;">Further details of the New Generation Santa Fe will be disclosed at the world premiere before making its debut at the Geneva Motor Show <span style="color: rgb(128, 128, 128); font-family: 돋움;">in March 2018.</span><br></span></p></body></html>
