- KOTSA eco-driving campaign with Civil Service Motoring Association to run until November - Free eco-budget book with tips for more effective car management; suggestions on maintaining various auto parts - Up to 70 percent mileage increase, over 90 percent cut on greenhouse emission costs with eco-driving
#1. Yoon took first place last June during the ‘Eco-Driving King Competition’ organized by the Ministry of Environment, for achieving a mileage rating of 14.6km/l with his own car (2008 Kia Carens, LPG). Considering that the official mileage is rated at a mere 8.6km/l, it can be concluded that the gas mileage was70 percent higher utilizing Yoon’s eco-driving habits. The savings translate into \103 million/year (based on \1080/l for LPG, driving 20,000 km/year).
#2. According to the European Climate Change Program (ECCP), it takes up to €233 to reduce one ton of greenhouse gases using advanced automotive technology, while it only takes €17 to do the same through more prudent eco-driving practices. This is a clear indication that eco-driving habits can save money at the national level as well.
MOBIS (www.mobis.co.kr), Korea Transportation Safety Authority (KOTSA) and Civil Service Motoring Association (aka ‘Movement to Ride Cars for 10 Years’) are holding a nationwide 7-month long ‘Eco-Driving with Genuine Parts’ campaign until November to promote green and safe driving during times of higher fuel prices.
The campaign kicked off with a ceremony on April 25 at the Seongsan Car Inspection Center in Seoul; through this helpful campaign, MOBIS and others will promote the importance of eco-driving as a way to tackle such issues as high gas prices and climate change. The campaign also will also deal with changing poor driving habits – such as quick starts, sudden stops and sudden acceleration – distribute free eco- budget books for higher mileage through effective car management and educate drivers on the replacement interval for auto parts and the importance of using genuine parts.
The organizers estimate that about 1.6 million people, including KOTSA inspection vehicles, automotive enthusiast clubs and women drivers, will be participating in this campaign. In addition, there will be a Motoring Budget Book as well as newsletters available for free distribution. To follow the popularity of smartphones these days, the campaign will also be adapted for social networking services (SNS) such as Twitter and Facebook. The 25,000 people that use Twitter among the members of the Civil Service Motoring Association will be tweeting the organizers about various notifications and spread the campaign to non-members as well.
To gain the continued attention of drivers, the Civil Service Motoring Association will be sponsoring the’ Eco-Driving King Competition’ in June with the Ministry of Environment. The ministry plans to distribute fans for cars to campaign participants to help them reduce overall energy consumption from excessive use of air conditioning in the summer and thus save on gas.
Civil Service Motoring Association Chairman Lim Ki-Sang said that “in a narrow sense, eco-driving means improving driving habits; but in a wider sense, it also means gaining higher mileage through the most optimal maintenance of the vehicle,” and added, “buying genuine parts that are guaranteed for quality and then using them correctly can substantially save consumers on gas bills, as well as minimizing costs from malfunctions and accidents that can occur from using fake or defective parts.”
Countries such as the US and Japan started eco-driving campaigns a decade ago to reduce the emission of greenhouse gases and have already seen significant results at the national level. In Japan, the eco-driving movement led to safer driving and incidentally traffic accidents have now been reduced by 30 percent compared to pre-campaign figures.