- All-new Kia compact given esteemed honor by online consumer automotive resource - Forte recognized above competition for offering new-edge styling, value and fuel efficiency - Kia Forte sedan and Koup give consumers entire package and class-leading combination of standard safety features
(Seoul) December 3, 2009 - Kia Motors America (KMA) today announced the recently launched Kia Forte (known as 'Cerato' in some markets) was named 'Car of the Year' by NADAguides.com, a well-respected online automotive source. The announcement comes on the heels of being named 'Car of the Month; for August by the same consumer resource for its attractive styling, value and extensive list of class-leading features.
"Consumers as well as dealers have come to recognize the Kia Motors brand for having attractively designed and priced vehicles with impressive fuel efficiency and a long list of standard safety features all backed by an industry-leading warranty; the all-new Forte and Forte Koup are no exceptions," said Michael Sprague, Vice President, Marketing of KMA. "Forte is a very strong contender in the popular compact segment and has definitely helped us continue to raise our brand awareness."
The editors at NADAguides.com carefully review the vehicles previously chosen as 'Car of the Month' to select the most deserving 'Car of the Year.' To be eligible, vehicles must be new for the model year and have a combination of impressive styling, fuel efficiency, low price point and cost of ownership.
"Not many cars can boast a full package when it comes to design features, price, performance and fuel economy, but the Forte leaves a lasting impression with all that and more," said Michael Caudill, automotive expert for NADAguides.com.
The NADAguides.com 'Car of the Month' program aims to provide consumers with useful commentary, information and reviews on available new cars, trucks and SUVs, and showcases vehicles that offer impressive fuel economy, safety features and amenities. The complete list can be found at www.nadaguides.com.
Available in three trim levels in the US, LX, EX and SX, Forte is competitively priced and well-stocked with a long list of standard amenities. With an emotion-evoking performance and great design, Forte and Forte Koup also showcase a class-leading combination of active and passive standard safety features.
### Photo Caption: B.M. Ahn, Group President and CEO of Kia Motors America and Kia Motors Manufacturing Georgia, accepts the NADAguides.com 'Car of the Year' award from Mike Caudill of NADAguides.com for the Kia Forte (Cerato).
Editors' Note: Related Forte broadcast-standard or streaming-quality video (for Web use), print-quality stills and other press material available at Kia Motors' Multimedia Library (www.kiamotors.com), powered by The NewsMarket. Delivery options include digital FTP transfer and streaming download in a variety of file types including Flash, MPEG-2, QuickTime and Windows Media. Registration and content is free to the media.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has more than 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup(tm) -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.