- Soul named to annual awards list chosen specifically by journalists
- Latest award adds to growing praise for Kia's funky urban crossover
(SEOUL) May 4, 2009 - Kia Motors America (KMA) today announced the 2010 Kia Soul urban passenger vehicle has been named 'Best Value' in the Writer's Choice Awards for the 2009 Texas Auto Writers Association (TAWA) Spring Challenge. One of only seven vehicles honored in this year's list, Soul was chosen for its smart combination of attractive pricing, long list of accessories and standard safety features.
"Soul is just one of many all-new vehicles Kia Motors will be launching throughout the next year with a heavy focus on design and value," said Michael Sprague, Vice President of Marketing, KMA. "We recognize the high-level of competition during these events and are pleased that members of TAWA appreciate Soul's value, standard features and available accessories."
Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart and offers a unique combination of style, value and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin, enhancing the overall personal lounge feeling. The Soul+ offers funky black cloth seats with "glowing" Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts, and the Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.
The TAWA Spring Challenge is held the last Monday of every April at the Texas Motor Speedway in Fort Worth, Texas. Members of the Texas-based media association have the opportunity to test drive sports cars, sedans, crossovers, roadsters, coupes, and vans in a controlled environment and evaluate each vehicle against others entered in the competition.
Editor's notes: Standard equipment, specifications and trim levels based on U.S. model and may vary depending on country.
Supporting video of the Kia Soul is available at www.thenewsmarket.com/kiamotors. You can get broadcast-standard or streaming-quality video (for Web use) and print-quality stills. Delivery options include digital FTP transfer and streaming download in a variety of file types including Flash, MPEG-2, QuickTime and Windows Media. Registration and content is free to the media.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.