- Award-winning full-size sedan honored in new U.S. study - Amanti (Opirus) spotlighted for quality, fuel efficiency and overall value - Six Kia vehicles recognized as SmartGreenSM
(SEOUL) September 30, 2008 -- Kia Motors America (KMA) today announced the Kia Amanti (known as 'Opirus' in some markets) topped the large car segment in the newest Strategic Vision automotive metric, the SmartGreenIndexSM (SGISM), in the U.S. The SGI reflects the relationships between perceived quality plus overall value and issues including fuel economy and environmental friendliness.
In addition to Amanti, according to the new SGI, Spectra ('Cerato') compact, Rondo ('Carens') CUV, Sportage compact SUV, Sorento midsize SUV and Sedona ('Carnival') minivan also scored highly in their respective segments. These placements further express consumers are taking note of Kia's efforts in providing stylish, comfortable and economically-friendly vehicles.
"Seeing Amanti at the top of the SmartGreenIndex is a testament to our continuing consumer satisfaction," said Michael Sprague, vice president of marketing, KMA. "We also are very proud of the other Kia vehicles recognized by Strategic Vision and consumers, further exemplifying Kia as a consumer-minded manufacturer committed to offering quality, fuel-efficient vehicles to smart, discerning customers."
Strategic Vision calculated the SGI from 44,320 buyer responses who purchased 2008 or 2009 models from September 2007 to March 2008. SmartGreen is based on actual customer experiences and is weighted according to those aspects which best predict customer advocacy, overall satisfaction, future brand choices and loyalty, which ultimately result in increased model and brand sales.
Already a recipient of a J.D. Power and Associates APEAL Award in 2005 and recently awarded a "Good" rating from the Insurance Institute for Highway Safety (IIHS) in side impact crash tests, Amanti offers outstanding safety features, luxury and overall convenience in the full-size sedan segment, coming standard with amenities including: eight airbags; leather, chrome and wood accents; and a 3.8-liter all-aluminum DOHC V6 engine which generates 264 horsepower and 260 pound-feet of torque.
Editor's note: Specifications and standard equipment are based on U.S version and may vary depending on country.
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise." Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.