- Highest possible ratings for all-new Kia mid-size SUV in frontal and side impact crash tests - All-New Borrego joins four other Kia models with five-star crash safety rating to deliver unrivalled space, comfort and style - Bevy of standard equipment outshines competition
(SEOUL) September 8, 2008 -- The all-new 2009 Kia Borrego (known as 'Mohave' in some markets) has achieved a five-star crash safety rating, the highest rating possible, for all seating positions in the latest frontal and side impact crash tests conducted by the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA). This is the first time Borrego has been tested by the government agency.
"Borrego is Kia's newest vehicle and it is a prime example of our commitment and dedication to providing the best and most up-to-date standard safety features in vehicles for consumers," said Byung-Mo Ahn, group president and CEO of Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG). "Borrego joins four other Kia models - Optima ('Magentis' in some markets), Sportage, Sorento and Sedona ('Carnival') -- in garnering a five-star crash safety rating, and further positions Kia as a serious up-and-coming contender in today's competitive and economically challenging automotive market."
The seven-passenger Borrego is the latest entry in the midsize SUV segment and offers the same high level of standard safety equipment that has become synonymous with the Kia brand as well as additional features exclusive to the midsize SUV.
***more*** Standard safety features include: advanced airbags, front seat mounted side airbags, full-length side-curtain airbags for all three rows and driver's knee airbag (V8 models only); four-wheel disc brakes with an antilock brake system (ABS), Electronic Stability Control (ESC), and traction control system (TCS); tire pressure monitoring system (TPMS); electronic brake distribution (EBD); and a brake assist system (BAS).
In the U.S. market, Borrego is available with a 3.8-liter, 276-horsepower V6 or a 4.6-liter, 337-horsepower V8. Borrego combines outstanding power with exceptional performance. Towing capacity is 5,000 pounds for the V6 and a class-leading 7,500 pounds for the V8. Fuel economy also is impressive for a midsize SUV with a best-in-class* EPA rating of 15/22 city/highway for the V8 with 2WD and 15/20 city/highway for the 4WD. When partnered with the V6, Borrego is able to achieve a competitive EPA rating of 17/21 city/highway (2WD) and 16/21 city/highway (4WD).
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site -- http://www.kia.com. For media information, including photography, visit http://www.kiamedia.com.
Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA) New Car Assessment Program (NCAP) (http://www.safercar.gov). Vehicle Tested with Standard Side Airbags (SABs).
* Borrego '09 EPA estimates compared to '08 EPA highway estimates for midsize SUVs with V8/2WD. (Actual mileage may vary).
Editor's note: Specifications and standard equipment are based on U.S version and may vary depending on country.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.