- Kia sub-compact vehicle earns highest in segment honor in Initial Quality Study
(SEOUL) June 8, 2006 -- The 2006 Kia Rio/Rio5 ranked highest for initial quality in the sub-compact category according to the J.D. Power and Associates 2006 Initial Quality StudySM (IQS). The annual report, released today, measures 217 vehicle attributes across eight categories, including driving experience, engine and transmission, and a broad range of quality problem symptoms reported by vehicle owners.
“Rio is a class-leading subcompact vehicle and an excellent example of Kia’s continued dedication to offering consumers an affordable vehicle without sacrificing quality,” said Len Hunt, executive vice president and COO of Kia Motors America. “We're extremely pleased that the automotive industry and consumers alike recognize Rio’s high level of excellence.”
In the study, the Kia Rio was honored as the highest-ranking model in a tie in the sub-compact segment at 137 problems per 100 vehicles (PP100). The all-new 2006 Kia Sedona minivan also performed well in its first year of release, while the Kia Sportage compact SUV scored better than the industry average.
The all-new 2006 Rio sedan and Rio5 five-door are raising the bar in the entry level segment by offering class-leading horsepower and interior volume, and six standard airbags, including full-length side-curtain airbags. The Rio and Rio5’s longer wheelbase and increased width and height contribute to a best-in-class 92.2 cubic feet of passenger room and both body styles feature a long list of standard equipment.
Kia Motors Corporation (www.kiamotors.com or www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in 7 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 160 countries. Kia today has over 32,500 employees and annual revenues of almost $16 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.