- Kia Amanti (Opirus) wins large car segment and Kia Spectra (Cerato) receives top honors in small car segment
(SEOUL) January 19, 2006 -- The Kia Amanti (also known as ‘Opirus’ in some markets) received the “Most Delightful Vehicle of 2005” award for the large car segment from Strategic Vision, Inc. (SVI), a San Diego-based research firm. Additionally, the Kia Spectra (also known as ‘Cerato’ in some markets) shared top honors for the same award in the small car segment, along with the Volkswagen Jetta.
“We’re pleased that Strategic Vision has bestowed yet another honor upon the Kia brand,” said Len Hunt, executive vice president and chief operating officer of Kia Motors America (KMA). “It serves as added proof that our entire line of vehicles is instilling a feeling of pride and passion among Kia owners.”
The Kia Amanti received the same award in 2004.
Strategic Vision measures the experience of approximately 90,000 new vehicle owners annually. The survey has been done since 1996. According to Strategic Vision, the results give the industry actionable information about multiple issues, including building better vehicles, communicating more effectively, increasing sales opportunity, creating strong brand image, creating loyalty, and assessing success and failure of strategy.
“You don’t have to be expensive to do it right,” said Dr. Darrel Edwards, CEO, founder and creative director of Strategic Vision. “Porsche 911 leads its competition, but so does Kia Spectra and Amanti with great cues that delight and deliver terrific value.”
Kia Motors Corporation (www.kiamotors.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in 7 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 160 countries. Kia today has over 32,500 employees and annual revenues of over $15 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.