- New homepage features enhanced user experience and exciting layout
(SEOUL) October 17, 2005 -- The Kia Motors Corporation international homepage -- www.kiamotors.com -- has taken on whole new look effective today. Featuring an improved user interface, an updated design and new contents, it replaces the previous homepage which was first opened in September 2003. The new homepage raises Kia’s profile as a major player in the global automotive industry.
In revamping the international homepage, several issues were identified and taken into account to reflect Kia’s ambition to become a top tier player in the global automotive industry and to enhance user experience.
Most importantly, Kia’s new brand identity -- ‘exciting and enabling’ -- are reflected in the design of the new homepage. All elements of the homepage, starting from key visual images to font selection and page layout, were carefully tailored to convey Kia’s new brand identity.
It is also noteworthy that with the help of new technology like Flash movie streaming, the new homepage has dramatically enhanced the visual demonstration of vehicles and improved the accessibility of information by arranging attention grabbing contents where customers can spot them at a glance.
Finally, the new homepage has an enhanced global organization menu, enabling customers to easily locate individual country operations and distribution partners and to visit their local websites.
Kia Motors Corporation (www.kiamotors.com) ? one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 16 manufacturing and assembly operations in 12 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 155 countries. Kia today has over 32,000 employees and annual revenues of $14 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.