- Kia Motors plans sales of 130,000 TianLiMa units in 2005, more than double the 2003 sales of 55,781 units
- TianLiMa achieves 2004 sales of 101,586 units
(SEOUL) January 5, 2005 -- Kia Motors today announced that the TianLiMa, the company’s first compact passenger car made specifically for the Chinese market with its joint venture partner Dongfeng Yueda Kia Motors, recorded sales of 101,586 units in 2004, just two years after going on sale.
The TianLiMa’s amazing success is in part due to its appeal to the young and vibrant car buyers of China. The TianLima was voted this year as “the automobile youths liked most” by the Peking Youth Journal.
This successful model has also been listed as one of the fifty most influential products in the 50 years of the Chinese automobile industry by the Chinese Automobile Manufacturers Association. In addition, it received a nomination as “the most powerful model” at the 2003 Shanghai International Motor Show.
Kia Motors Senior Executive Vice President and COO, Yong-Hwan Kim, said: “TianLiMa’s impressive success in this dynamic market of the future is an affirmation of our global strategy of producing locally and thinking globally. We have high expectations for China, and with the addition of the new 100,000 unit capacity facility in Jiangsu Province, we will have the ability to meet rising consumer demand for Kia through increased production volumes.”
Elsewhere, the TianLima received the first place award for customer satisfaction in the small car segment by the Chinese Quality Association for its superb quality, value, safety features and overall customer satisfaction.
Dongfeng Yueda Kia Motors was also instrumental to the TianLiMa success with an aggressive marketing and Internet campaign and the first ever customer test drive in China.
Kia Motors Corporation (www.kiamotors.com) -- the fastest growing automaker in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 16 manufacturing and assembly operations in 13 countries produce more than 1.1 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $14 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup.