<html><head><meta name="GENERATOR" content="TAGFREE Active Designer"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><title></title></head><body><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><font face="굴림" size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">
</font><span style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">-‘iF Design Award’ for Optima Sportswagon, Niro and new Rio</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">-</span><span lang="EN-US" style='color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "맑은 고딕"; mso-font-kerning: 0pt;'>Latest hat-trick of prizes brings Kia’s total number of iF product design
awards to 12</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><span lang="EN-US" style='color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "맑은 고딕"; mso-font-kerning: 0pt;'>-</span><span lang="EN-US" style='color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "맑은 고딕"; mso-font-kerning: 0pt;'>All-new Rio on sale in Europe during Q1</span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><font face="굴림" size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">
</font></p><p align="left" style="margin: 0pt 0px; text-align: left; line-height: 1.5; mso-add-space: auto; tab-stops: 207.0pt;"><span lang="EN-US" style='color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "맑은 고딕"; mso-font-kerning: 0pt;'> </span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><font face="굴림" size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">
</font></p><p style="margin: 0pt 0cm; line-height: 1.5;"><font size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;"><span style="font-family: 돋움; font-size: 9pt;">(SEOUL) February 7, 2017</span>-<span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">Kia has won three prestigious iF Design Awards for the outstanding
design of its latest vehicles. The Niro hybrid crossover, Optima Sportswagon
and all-new Rio supermini have all received prizes for product design.</span></font></p><p style="margin: 0pt 0cm; line-height: 1.5;"><font size="3" style="color: rgb(128, 128, 128);"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"><br></span></font></p><p style="margin: 0pt 0cm; line-height: 1.5;"><font size="3" style="color: rgb(128, 128, 128);"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"></span></font><font size="3"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">2017 is the eighth
consecutive year in which Kia has received at least one iF Design Award. The
latest hat-trick of prizes brings the manufacturer’s total number of iF
award-winning models to 1</span><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB; mso-fareast-language: KO;">2</span><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">.</span></font></p><p style="margin: 0pt 0cm; line-height: 1.5;"><font size="3"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"><br></span></font></p><p style="margin: 0pt 0cm; line-height: 1.5;"><font size="3"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"></span></font><font size="3"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">Peter
Schreyer, President and Chief Designer of Kia Motors Corporation, commented</span><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB; mso-fareast-language: KO;">,</span><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"> “These latest iF Awards are recognition for our
excellent global design team. All three models, on which the Kia design centers
in Korea, Germany and the United Stated cooperated closely, are highly
important for our brand. With the Niro and the Optima Sportswagon, Kia has
pushed into new market sectors, and has carved out a distinctive position in
both segments with innovative, attractive design. With the new generation of
the Rio we have given one of our global best-sellers a significantly changed, more
mature character.”</span></font></p><p style="margin: 0pt 0cm; line-height: 1.5;"><font size="3"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"><br></span></font></p><p style="margin: 0pt 0cm; line-height: 1.5;"><font size="3"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"></span></font><span lang="EN-GB" style='font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;'><font size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">The Kia Niro
marries the practical advantages and aesthetic appeal of a compact crossover
with a sleek appearance, differentiating it from more conservatively designed
hybrid models, and giving the car a unique presence as the world’s first hybrid
crossover.</font></span></p><p style="margin: 0pt 0cm; line-height: 1.5;"><span lang="EN-GB" style='font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;'><br></span></p><p style="margin: 0pt 0cm; line-height: 1.5;"><span lang="EN-GB" style='font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;'></span><span lang="EN-GB" style='font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;'><font size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">The Optima
Sportswagon, Kia’s first-ever D-segment tourer engineered exclusively for the
European market, <span style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">offers
a striking exterior design and high quality interior, with the added
practicality and appeal of a tourer bodystyle.</span></font></span></p><p style="margin: 0pt 0cm; line-height: 1.5;"><span lang="EN-GB" style='font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;'><font size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;"><span style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;"><br></span></font></span></p><p style="line-height: 1.5; font-family: gulim; font-size: 9pt; margin-top: 0pt; margin-bottom: 0pt;"><font face="굴림" size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">
</font></p><p align="left" style="margin: 0pt 0cm; text-align: left; line-height: 1.5; tab-stops: 207.0pt;"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">Kia’s third prize-winner in 2017, the all-new Rio,
goes on sale this quarter in Europe, and offers buyers a bold new design and a
modern, efficiently-packaged cabin with the latest infotainment and safety technologies. The longer bonnet and more vertical C-pillar give the new car a
more purposeful and aggressive stance, with a driver-orientated dashboard which
provides an innovative and ergonomic design.</span></p><p align="left" style="margin: 0pt 0cm; text-align: left; line-height: 1.5; tab-stops: 207.0pt;"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"><br></span></p><p align="left" style="margin: 0pt 0cm; text-align: left; line-height: 1.5; tab-stops: 207.0pt;"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"></span><span lang="EN-GB" style='font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;'><font size="3" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">iF Design Award 2017: over 5,500 products from 59 countries submitted </font></span><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">Since it was launched in 1953, the iF Design Award has
become one of the world’s most important prizes for excellence in design. The
award has its origins in the ‘Formgerechte Industrieerzeugnisse’ (Good
Industrial Design) product shows initiated by the Hannover Messe, and is now
one of the world’s largest design competitions.</span></p><p align="left" style="margin: 0pt 0cm; text-align: left; line-height: 1.5; tab-stops: 207.0pt;"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"><br></span></p><p align="left" style="margin: 0pt 0cm; text-align: left; line-height: 1.5; tab-stops: 207.0pt;"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"></span><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">The iF Design Award is presented in seven categories
(Product, Packaging, Communication and Service Design, Architecture, Interior
Design and Professional Concepts). The new Kia models have been honoured in the
Product Design category. In 2017, companies from 59 countries submitted 5,575
products to be judged by an independent international jury of 58 design
experts.</span></p><p align="left" style="margin: 0pt 0cm; text-align: left; line-height: 1.5; tab-stops: 207.0pt;"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"><br></span></p><p align="left" style="margin: 0pt 0cm; text-align: left; line-height: 1.5; tab-stops: 207.0pt;"><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;"></span><span style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">The official presentation ceremony for the 2017 iF
Design Awards will take place on 10 March 2017 at BMW Welt in Munich. A
selection of the winning products will also go on display at the iF design
exhibition in Hamburg's HafenCity. Additionally, all winners can be seen on the
iF website, </span><a href="http://www.ifdesign.de/"><span lang="EN-GB" style='font-family: "Arial","sans-serif"; font-size: 11pt; mso-ansi-language: EN-GB;'><font color="#0000ff" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">www.ifdesign.de</font></span></a><span lang="EN-GB" style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt; mso-ansi-language: EN-GB;">, and can also be viewed on the ‘iF design’ smartphone
app.</span></p><span style="color: rgb(128, 128, 128); font-family: 돋움; font-size: 9pt;">
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