Brilliant Kids Motor Show displays future mobility imagined by kids.

From December 21st Monday, Hyundai Motors opened the ‘5th Brilliant Kids Motor Show Digital Gallery.’ The motor show selected winners under the theme of future mobility imagined by kids. How different would children’s future mobility be compared to that imagined by adults? Here are the winners also displayed as AR contents.

What Is the Brilliant Kids Motor Show?

Brilliant Kids Motor Show is world’s first children’s imagination motor show.

‘Brilliant Kids Motor Show,’ held by Hyundai Motors, is a ‘motor show for kids, by kids, and of kids.’ It started in 2016 as ‘world’s first children’s imagination motor show’ and celebrates its 5th year this year. Brilliant Kids Motor Show has displayed works by producing automobiles and stories drawn up by kids into actual car models so that the spectators could go on a test drive and experience them. This year’s Brilliant Kids Motor Show was operated a little differently. In consideration of COVID-19, the whole process of receiving the works, voting, and announcing the winners was carried out without any human contact for kids’ safety and convenience.

Future Mobility, Which the Kids Will Live Through

The theme of this motor show was ‘future drawn by kids, future experienced by us.’

The theme of the 5th Brilliant Kids Motor Show was ‘future drawn by kids, future experienced by us.’ Kids were supposed to draw their imagined future mobility with a story. Each year the number of works submitted and spectators visiting the exhibition have increased exponentially, and this competition has grown into Hyundai Motors’ representative growth generation campaign; this year’s motor show also drew up much attention from people.

This year’s winner of the Brilliant Kids Motor Show special award can also be seen through AR exhibition.

From July 27th to September 11th, for 6 weeks, 8,205 automobile pictures that depict children’s imagination were submitted which were then filtered through general public online poll and expert evaluation to sort out the winners. Rather than to rank the winners which would arouse excessive competitiveness among the kids, 150 main prize winners were selected. Among them, some works were created as AR (Augmented Reality) contents for an online exhibition which can be easily experienced on mobile devices such as smartphones and tablets so that people can freely experience them on the digital realm. It’s very simple. You can either directly connect to the kids motor show micro site AR gallery (https://www.kidsmotorshow.com/ar/) or scan the above image QR code with a smartphone camera to visit the BKM5 AR gallery. If you select the AR work you wish to experience here, you can listen to child’s explanation about his/her work and take a peek at the functions and characteristics of future automobiles via AR.

So, what would future mobility imagined by kids look like? Here are 5 special award winners that show us the infinite imagination of children.

Your Dream Avatar Car

Your Dream Avatar Car allows you to freely design your own mobility.

‘Your Dream Avatar Car,’ imagined by our little Ahn Hee-soo, is a mobility that realizes everyone’s dream. For people in North Pole, a car shaped like a sleigh could be their dream mobility, and for animals that have lost their legs, a car that allows them to jump could be their dream mobility. The Your Dream Avatar Car allows you to design your own mobility with flexibility and creativity like an artist.

Animal Capsule Structure Mobility

Animal Capsule Structure Mobility is a mobility that saves animals in danger during disastrous situations.

‘Animal Capsule Structure Mobility,’ drawn by Lee Hae-in, is a mobility with many functions which helps animals out in natural disasters. When she saw how many animals were hurt during the mountain fire in Australia and summer typhoon and watched the news where cows were hiding out on rooftops, she imagined a mobility that saves animals in dangerous situations. The Animal Capsule Structure Mobility has a function that wraps and protects the animals with its capsule. It’s strong against water and fire and can also go underwater, which allows it to carry out rescuing jobs anywhere needed.

Marine Glamping Mobility

Marine Glamping Mobility is a mobility that allows you to make memories underwater.

Marine Glamping Mobility,' imagined by Huh Ye-na, is a mobility that allows you to enjoy glamping in middle of the ocean. It can go up and under the water and allows you to meet the sea animals and visit countries famous for their beaches. If you get hungry, you can read up the menu shown with laser and make an order with the button on your smartphone or smart helmet. You can especially make great memories in this mobility since you can get on it with your pet.

Kid Fishing King’s Transformer Fish Car

Kid Fishing King’s Transformer Fish Car is an AI fishing mobility.

Future mobility which contains Choi Leo’s wishes is the ‘Kid Fishing King’s Transformer Fish Car.’ If you press the ‘Fish Car Transformation’ button on the orange camping car, it will make the green fish mouth pop up in the front while a trunk filled with fishing equipment appears on the back. A fishing rod shoots out from the fish’s mouth; it’s equipped with AI function and can fish. It’s a special mobility which allows you to fish and make great memories with your family.

Omnipotent Robot Fire Engine

Omnipotent Robot Fire Engine is a fire engine that does not have to worry about traffic jam.

Future mobility dreamt up by Byun Yong-joo is shaped like a robot. The Omnipotent Robot Fire Engine can fly like an airplane and can float on water like a boat. A rope comes out from the hole on the bottom to save animals and people, and it can transport you anywhere without having to worry about traffic jam. The robot fingers on top of the car can shoot out water and save animals and people by sticking to them like an octopus.

Making Kids’ Imagination into Reality

Brilliant Kids Motor Show supports the creativity and imagination of our growth generation.

All works that were submitted this year including the winners of the special awards we have introduced so far reflect the warm future mobility stories imagined by the kids. Kids recognize future mobility as a tool that can change the society and the environment, and expressed it through a drawing, stimulating adults’ imagination and all five senses. Through the drawings, we were able to take a peek at future mobility that goes beyond being a simple means of transportation and something that is full of humanity and consideration. It also accords with Hyundai Motors’ brand vision, ‘technical advancement only takes meaning when it begins from the interest for humanity.’ Hyundai Motors will continue to cheer for the growth generation’s creativity and imagination through programs like Brilliant Kids Motor Show and carry out unlimited support to make their dreams come true together.