Kia Motors unveiled the 4th Generation Sorento’s rendering
Kia Motors released the rendering of the 4th Generation Sorento’s exterior and interior for the first time.
02/11/2020 Kia Corporation
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Kia Motors released the rendering of the 4th Generation Sorento’s exterior and interior for the first time. The fully change model will hit the market this March. With the design concept of “Borderless Gesture”, the new Sorento is completed with borderless attempts pursuing differentiation from typical SUVs. Let’s take a close look at the new Sorento’s rendering showing innovative combination of a SUV’s high usability and powerful image and a sedan’s refined styling.
Exterior design concept is “Refined Boldness”. Not only the Sorento’s traditional design factors and emotional values like “powerful”, “rugged”, and “strong presence” are preserved, they are carefully expressed through refined lines and surfaces, combining the legacy of its predecessor and the all next Sorento’s innovative features.
Interior design concept is “Functional Emotions” pursuing harmony and balance between aesthetics and functions.
In detail, the new SUV’s interior is all about “intuitiveness” which is prioritized by SUV drivers. The space design well expresses the true beauty of taught lines. The center fascia is technical and highly focused. These elements present visually intuitive experiences and a sense of control enabled by state of the art technologies.
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